From the Hollywood Reporter:
Universal to make films based on Hasbro toys
By Gail Schiller
Feb 21, 2008
Universal Pictures and Hasbro announced Wednesday that they have formed a six-year strategic partnership to produce at least four feature films based on some of Hasbro’s best-known toy brands including Monopoly, Candy Land, Clue, Ouija, Battleship, Magic, the Gathering and Stretch Armstrong.
Under the terms of the deal, Hasbro will partner exclusively with Universal Pictures for feature films, with the exception of “Transformers” and “GI Joe,” which are at Paramount.
The first film emerging from the deal will be released 2010 or 2011, and Universal will release at least one film a year after that. There are no stars, directors or producers yet attached to any of the film projects.
“Hasbro’s portfolio of products has tremendous emotional resonance with children and adults,” said Universal Pictures co-chairmen Marc Shmuger and David Linde. “They offer an exciting opportunity for us to develop tentpole movies with built-in global brand awareness, which is a key component of our slate strategy.”
“Universal’s creativity and worldwide marketing and distribution strength make them the perfect partner,” said Hasbro COO Brian Goldner. “Today’s Hasbro is so much more than a traditional toy and game company, and this partnership is a powerful example of how we are offering our consumers new ways to enjoy unique and immersive experiences with our brands.
The deal was brokered by William Morris on behalf of Hasbro. William Morris is also shopping a Trivial Pursuit TV game show to the networks or possibly syndication.
Financial terms of the Universal-Hasbro deal were not disclosed.
That’s right folks, in the very near future you could be witness to Michael Bay’s newest CGI bad boy, Jenga: The Movie! One man. one Brick. One chance… to screw Rick over in the next round!
The summer of 2009 is the summer of Chutes and Ladders, starring Jason Statham as a guy being chased down… chutes and ladders.
And let’s not forget Pictionary – Matt Damon stars as a man who communicates with pictures in this romantic comedy starring Rachel McAdams!